Eyo Festival Returns to Lagos, Reviving Culture and Boosting Tourism Economy
After eight years of absence, the iconic Eyo Festival has returned to Lagos, rekindling one of Nigeria’s most treasured cultural traditions. Popularly known as the Adamu Orisha Play, the Eyo Festival is deeply rooted in Lagos history and showcases the rich customs of the indigenous people of the state. Its return has drawn local and international attention, positioning Lagos once again as a major cultural tourism destination in Africa.
What the Eyo Festival Represents
The Eyo Festival is traditionally held to honour notable individuals or commemorate important events. It features hundreds of masquerades dressed in flowing white robes, moving gracefully through the streets while carrying staffs known as opambata. Beyond its colourful display, the festival represents peace, unity, respect for tradition, and the preservation of Lagos’ ancestral identity.
Boost for Tourism and Local Businesses
The return of the Eyo Festival has sparked renewed interest in Lagos’ tourism sector. Hotels, restaurants, transport services, tour guides, fashion designers, photographers, and artisans have all benefited from the influx of visitors. Traders selling local crafts, beads, fabrics, souvenirs, and traditional meals also experienced increased patronage during the festivities.
For young Nigerians and entrepreneurs, the festival presents opportunities in cultural entrepreneurship, content creation, event coverage, and tourism services. It also creates temporary jobs and supports small businesses that depend on tourism-driven activities.
“The Eyo Festival is not just a celebration; it is an economic and cultural asset that showcases Lagos to the world,” a tourism stakeholder noted during the event.
Promoting Nigeria’s Global Image
With growing global interest in African culture, the Eyo Festival strengthens Nigeria’s image as a country rich in heritage and creativity. Cultural festivals like this help attract foreign tourists, encourage cultural exchange, and promote Nigeria beyond oil and politics.
The return of the Eyo Festival is a reminder of the power of culture in driving economic growth and national pride. By preserving and promoting such traditions, Lagos and Nigeria at large can continue to harness tourism as a sustainable source of income, employment, and global recognition.
