Mo Abudu Urges Nigerians to Build Local Streaming Platforms Amid Foreign Pullbacks

Media entrepreneur and EbonyLife Group CEO, Mo Abudu, has called on Nigerian and African creatives to focus on developing local streaming platforms, emphasizing the need for self-reliance following reports of reduced investment by foreign streaming services on the continent. 

The Call for Self-Reliance 

In a post shared on her Instagram page on Thursday, Abudu urged Africans to take responsibility for creating sustainable platforms that cater to local audiences. Her comments come after reports that Canal+ may shut down its streaming service Showmax as part of cost-cutting measures following its acquisition of MultiChoice, according to Variety. 

“No one is coming to save us. It’s up to us to build sustainable business model that truly works for our market,” Abudu said. 

Supporting Local Platforms 

Abudu highlighted that while some international services are scaling back, indigenous streaming platforms are still in their early stages and require patience to grow. 

“At EbonyLife ON Plus, we are committed to doing what we can to grow and strengthen our platforms. We understand that it is a long journey and we are prepared for the work and patience it requires,” she added. 

Africa’s Rich Cultural Foundation 

The media mogul also pointed to Africa’s rich cultural heritage and storytelling tradition as a strong foundation for the continent’s entertainment industry. She encouraged local creatives to learn from global successes and adapt strategies that work for African markets. 

“We are a continent rich in culture, tradition and powerful stories. We must learn from global success stories, adapt what works, and create our own pathways because that is exactly what others have done,” Abudu stated. 

Optimism for the Future 

Despite the challenges, Abudu expressed optimism about the future of local streaming, describing the moment as an opportunity rather than a setback. 

“I truly believe we are capable of this. The future is in our hands. Let us build it with confidence, collaboration and belief. Personally, I see this as an opportunity rather than a challenge. Local for Local. Local for Global,” she concluded.