Consistency and Creativity: Lessons from AY Zed’s Musical Journey 

Music producer Azuka Akaeze, better known as AY Zed

For many young creatives, the journey to success is rarely smooth. Music producer Azuka Akaeze, better known as AY Zed, is a perfect example of how persistence pays off. Speaking about his rise in the industry, he admitted that there were moments when nothing seemed to work. However, he kept pushing forward. 

“I think it’s been God and just staying consistent, even when it seemed like nothing was working,” he said. 

Behind the Scenes of a Hit Song 

AY Zed co-produced Kizz Daniel’s chart-topping hit Twe Twe, a track that became an instant fan favorite. He explained that his role was to transform Kizz Daniel’s vision into a sound that would connect deeply with fans. 

Kizz had shared TikTok clips of Nupe cultural dances and sounds, hoping to capture that vibrant energy in a song. At first, AY Zed struggled with the tempo. If it was too fast, the groove would be lost; if too slow, the energy would fade. After several trials, he found the right balance. 

When Kizz Daniel recorded his vocals, the magic was undeniable. Later, Davido joined the remix, adding a unique verse that elevated the track while respecting the original vibe. 

Beyond Music: The Business of Talent 

For AY Zed, success is not only about creating good music but also understanding the business side of it. He revealed that producers and songwriters make lasting income by learning how to monetize their skills. 

“I’m gradually getting the hang of the business side of music, because that’s where producers and songwriters really earn their money,” he explained. 

Key Takeaway 

AY Zed’s story reminds us that consistency, patience, and openness to learning are powerful tools for growth. Whether in music or any career path, it’s not just about talent—it’s also about persistence and strategy. 

“Success is built on consistency, even when results seem far away.” – AY Zed 

For young creatives, the lesson is clear: keep showing up, keep learning, and stay focused on both passion and business. Your breakthrough may be closer than you think.