Marketing Analytics Africa is set to host a major summit aimed at empowering African brands and marketers with digital marketing strategies, data intelligence, and emerging technologies. The event, titled “Marketing in the New Economy: Data-Driven Success in Challenging Times,” will
At the 6th Industry Summit held at the Chartered Institute of Bankers House in Victoria Island, Lagos, experts urged Nigeria’s Fast-Moving Consumer Goods (FMCG) companies to focus more on quality, health-conscious products, and sustainability to remain competitive. The event, championed by brand expert Goddie Ofose, was themed “Understanding Changing Consumer Preferences