Wakanow Unveils Strategies to Boost Intra-African Travel 

The Chief Executive Officer of Wakanow Group, Adebayo Adedeji, has outlined a bold vision to drive economic growth across Africa by increasing intra-African travel. Speaking during an interview with CNN’s Marketplace Africa, Adedeji highlighted the company’s plans to leverage fintech innovations, foster airline partnerships, and support local travel operators to make travel within the continent more accessible and affordable. 

Unlocking Economic Potential Through Travel 

Adedeji stressed that intra-African travel is key to fostering economic connectivity, job creation, and the stimulation of local economies. He explained, “Travel within the continent has the potential to not only enhance connectivity among African nations but also spur job creation and stimulate local economies.” 

While acknowledging challenges like limited infrastructure and high travel costs, he expressed confidence that these hurdles can be addressed through strategic initiatives and innovative solutions. 

Fintech Solutions for Affordable Travel 

A key element of Wakanow’s strategy is integrating financial technology to remove barriers to travel. Adedeji revealed that the company is introducing flexible payment options to make travel more affordable for Africans. 

“Our goal is to remove barriers to travel, and fintech plays a critical role in making this a reality,” he said. By offering innovative payment plans, Wakanow aims to democratize travel and create new opportunities for small businesses in the tourism sector. 

Collaborating with Airlines to Reduce Costs 

Another critical focus is building strong partnerships with regional and international airlines to streamline routes and reduce air travel costs. Adedeji noted that affordable air travel is essential for boosting intra-African tourism and connecting more destinations. 

“Affordable air travel is a catalyst for intra-African tourism,” he emphasized, adding that these partnerships will play a crucial role in enhancing accessibility for travellers across the continent. 

Empowering Local Travel Operators 

Wakanow is also investing in local travel operators, focusing on capacity-building to empower businesses and spread the benefits of tourism more broadly. Adedeji envisions a connected Africa driven by a vibrant travel and tourism sector, where businesses and economies thrive. 

Travel within the continent has the potential to not only enhance connectivity among African nations but also spur job creation and stimulate local economies.” – Adebayo Adedeji, CEO of Wakanow Group 

Adedeji’s vision for Wakanow is rooted in the belief that strategic investments, supportive policies, and innovative solutions can transform intra-African travel into a powerful engine for economic growth. By removing travel barriers and fostering regional connectivity, Wakanow aims to position Africa as a hub of opportunity and growth through a flourishing travel and tourism industry.