Afretrade Launches Digital Platform to Empower 100 million African Businesses
Photo Credit : Afretrade
Afretrade, a digital innovation company, has unveiled a multi-service platform designed to empower 100 million African businesses over the next five years. The platform connects employers to verified talent, boosts trade, and provides professional training for Africans seeking global opportunities.
At the launch event in Lagos, Chief Product Officer Jubril Gbajabiamila expressed confidence in the platform’s mission, saying: “We can empower 100 million new businesses and help them amplify and grow.”
How Afretrade Works
Afretrade focuses on three key areas: talent, trade, and training.
- Talent Verification: Artisans, freelancers, stylists, plumbers, hairdressers, and other service providers can register and get verified, making them visible and trustworthy to clients globally—especially Africans in the diaspora.
- Training & Upskilling: Users gain access to international-standard training and mentorship through Afretrade’s global partners across North America and Europe. The platform also runs a Financial Liberation of the Youth Programme, which trains young people while paying them.
- Trade & Market Access: Businesses learn how to meet global compliance standards, reduce the risk of rejected exports, and access foreign markets confidently. Afretrade provides guidance on packaging, regulations, and market strategies.
“You don’t need Instagram if you’re not verified there. On Afretrade, people can trust who you are and feel safe doing business with you.”- Chief Operating Officer Dr. Charly Lemassi
How to Join Afretrade
Anyone—entrepreneurs, artisans, graduates, small businesses, exporters—can be part of Afretrade by following these steps:
- Visit the Afretrade website and create an account.
- Register your business or skill with accurate details.
- Complete the verification process to receive your badge.
- Enroll in training programs to upgrade your skills to global standards.
- Showcase your products or services to international clients and investors.
- Connect with markets across Africa, Europe, and North America.
Once verified, users can place the Afretrade badge on their shops, websites, and social pages to boost credibility.
Afretrade is opening the door for millions of Africans to access global opportunities, scale their businesses, and build sustainable futures. With training, verification, and market access all in one place, Africans can now compete confidently on the world stage.
