IBTM World 2025: New Global Opportunities Nigerian Tourism Professionals Should Not Miss 

Picture of Osun-Oshogbo Sacred Grove

The global tourism and events industry recorded a major milestone at IBTM World 2025, where international tourism leaders, event planners, and development organisations gathered to discuss the future of travel, cultural exchange, and destination marketing. 

This year’s summit drew attention to Africa’s growing potential, offering new pathways for African countries—especially Nigeria—to expand their presence in the global tourism market. 

Why Nigeria Should Pay Attention 

Nigeria is rich in cultural heritage, historical landmarks, festivals, natural attractions, arts, and local crafts. Yet, these resources remain underdeveloped and under-promoted. 

IBTM World 2025 highlighted several emerging opportunities for African tourism professionals—opportunities that Nigerians can tap into for growth, income generation, and international visibility. 

Key Opportunities for Nigerians 

1. Global Exposure for Nigerian Tourist Sites The event emphasized the rising global interest in African destinations. This is a chance for Nigeria to showcase places like Olumo Rock, Osun-Osogbo Sacred Grove, Erin-Ijesha Waterfalls, Obudu Resort, and many cultural festivals. 

2. Collaboration and Networking Tourism entrepreneurs, photographers, travel bloggers, event planners, and cultural promoters in Nigeria can connect with global partners for sponsorships, training, and cultural exchange programmes. 

3. Training and Capacity Building IBTM-style initiatives usually lead to workshops and professional training for African tourism stakeholders. Nigerians can benefit from courses in: 

1. Destination marketing 

2. Tour packaging 

3. Event management 

4. Hospitality excellence 

5. Sustainable tourism 

4. Boost for Creative and Cultural Economy Fashion, food, art, music, film, and crafts play a huge role in tourism. Nigerian creatives can use this global momentum to package cultural experiences, exhibitions, and travel events. 

How Nigerians Can Participate and Benefit 

1. Start Promoting Local Tourism Content 

You can contribute by: 

• Organising local tours within your state 

• Documenting cultural festivals 

• Creating content about hidden gems in your community 

• Sharing stories about history, food, culture, and traditions 

This helps promote Nigeria’s image globally and attracts investors. 

2. Register for Tourism and Events Workshops 

Many international organisations, including those connected with IBTM, offer virtual training for African participants. This can help Nigerian youths gain globally relevant skills in tourism and events management. 

3. Join Tourism Associations and Groups 

Being part of a registered body increases your chances of: 

• Scholarships 

• Grants 

• Global networking 

• Visibility for your business or NGO 

Examples include: 

• Nigerian Association of Tour Operators (NATOP) 

• Nigerian Hospitality Association 

• Local photographers’ and creatives’ networks 

4. NGOs Can Create Community Tourism Projects 

NGOs can play a major role by: 

• Training youths in tourism skills 

• Supporting women and artisans to package their crafts 

• Developing community-based tourism models 

• Advocating for government investment in tourist sites 

5. Advocate for Better Tourism Policies 

Nigerians can call for: 

• Improved security in tourist locations 

• Better transportation and infrastructure 

• Investment in cultural heritage protection 

• Partnerships with private organisations 

This ensures tourism becomes a strong contributor to Nigeria’s economy. 

“Africa is not just a destination; it is an experience waiting to be shared with the world.” — Tourism Expert, IBTM World 2025 

IBTM World 2025 has opened the door for African nations to rise boldly in the global tourism space. For Nigeria, this is a strong call to action. With its rich culture, diverse landscapes, and creative industry, Nigeria can position itself as one of Africa’s top travel destinations. 

By embracing training, investing in community tourism, promoting local culture, and forming global partnerships, Nigerians—especially youths, NGOs, and businesses—can benefit directly from this emerging trend. 

Now is the time to tell Nigeria’s story to the world.