Marketing Analytics Africa is set to host a major summit aimed at empowering African brands and marketers with digital marketing strategies, data intelligence, and emerging technologies. The event, titled “Marketing in the New Economy: Data-Driven Success in Challenging Times,” will
At the 6th Industry Summit held at the Chartered Institute of Bankers House in Victoria Island, Lagos, experts urged Nigeria’s Fast-Moving Consumer Goods (FMCG) companies to focus more on quality, health-conscious products, and sustainability to remain competitive. The event, championed by brand expert Goddie Ofose, was themed “Understanding Changing Consumer Preferences
In a bid to strengthen female-led businesses, the Lagos State Government has announced plans to train women entrepreneurs in digital and financial growth strategies. This initiative is part of the activities lined up to celebrate International Women’s Day 2025. Event Details and Focus Areas The training, themed “Empowering Women, Elevating Businesses: Digital