5 Ways to Make Money in Nigeria’s Entertainment Industry in 2026

Adetutu A, The Insights 1 August 2026

The Nigerian entertainment industry is one of Africa’s fastest-growing creative sectors, generating billions of naira annually through music, film, comedy, digital content, and live events. Thanks to the rise of streaming platforms, social media, and international

Nigeria’s Creative Industry Creating Jobs for Youth: How Young Nigerians Can Benefit from Growing Opportunities

Adetutu A, The Insights 15 June 2026

Nigeria’s creative industry is gaining global recognition as a major source of employment, entrepreneurship, and economic growth. Recently, the European Union (EU) highlighted the significant role the sector plays in creating jobs for young Nigerians, especially through the growth of Kannywood, the Hausa-language film industry based in Kano.  The EU noted

Nigeria’s Entertainment and Media Industry Is Creating Jobs and Growing the Economy 

Adetutu A, The Insights 31 January 2026

Nigeria’s entertainment and media sector is no longer just about fun and fame. Today, it is a fast-growing industry that supports jobs, attracts investment, promotes tourism and creates real income opportunities for young Nigerians.  From Nollywood and music to digital content, events, photography and online media, the creative industry is now

Economic Challenges Impact ‘Detty December’ Festivities in Nigeria 

Adetutu A, The Insights 26 December 2024

Detty December The highly anticipated ‘Detty December’ festivities, a time of vibrant concerts, events, and cultural showcases, have taken a hit this year due to Nigeria’s ongoing economic challenges. With inflation at an all-time high and the cost-of-living soaring, both event organizers and revelers are feeling the strain.   For years, ‘Detty December’ has been