First Bank Rebrands: Shareholders Approve New Identity to Strengthen Legacy
First Bank of Nigeria Limited, one of Nigeria’s oldest and most trusted financial institutions, has announced a major rebranding. The bank will now be officially known as FirstBank, a change that was recently approved by shareholders during an extraordinary general meeting. This rebranding is part of a strategic move to modernize the bank’s identity while keeping its heritage intact.
Why is the Name Change?
According to FirstBank, the new name reflects a refreshed identity aligned with global standards and the bank’s vision of continuous innovation. The move also aims to ensure brand consistency across all markets where the bank operates, especially as it expands its digital and global footprints.
A statement from the bank reads:
“This rebrand is not just about a name; it’s about reaffirming our commitment to customers, modern banking solutions, and digital transformation across Africa and beyond.”
This change comes as FirstBank continues to offer services that combine traditional values with modern banking technologies, ensuring that both long-standing and new customers are better served.
What This Means for Customers
Customers do not need to worry. The rebranding will not affect their accounts, services, or existing agreements. All banking operations, including mobile and internet banking platforms, remain functional. However, customers are encouraged to watch for updates in branding on the bank’s app, website, and branches.
The bank assured Nigerians that the quality of service will improve with this new identity, as it is backed by enhanced digital offerings and customer-focused strategies.
“Our new identity, FirstBank, is more than a name change — it’s a bold step into the future. It reflects our commitment to innovation, customer satisfaction, and sustained leadership in the financial sector.”
— Dr. Adesola Adeduntan, CEO, FirstBank
A Future-Ready Brand
FirstBank’s rebranding reflects a broader trend in the banking sector where institutions are redefining themselves to meet evolving customer needs. With over 130 years of service, FirstBank is showing that even legacy brands can evolve while remaining rooted in trust.
The change from First Bank of Nigeria Limited to FirstBank marks a new beginning for a bank that has been part of Nigeria’s financial journey for over a century. As the institution embraces this new identity, it is also opening the door to new possibilities for Nigerians who rely on it for secure and innovative financial services.
