Empowering African Businesses Through Digital Marketing: AMTEC 2025 Summit Set for May
Marketing Analytics Africa is set to host a major summit aimed at empowering African brands and marketers with digital marketing strategies, data intelligence, and emerging technologies. The event, titled “Marketing in the New Economy: Data-Driven Success in Challenging Times,” will take place on May 24 in Lagos.
About the AMTEC 2025 Conference
The summit, officially known as the Africa Marketing Technology and E-commerce Conference (AMTEC), is an annual event created to help marketing professionals adapt to the ever-changing digital economy. It brings together top marketing minds and innovators from across Africa to explore new tools, strategies, and trends in martech, e-commerce, and customer experience.
According to Victor Ojeakhena, CEO and Co-Founder of Marketing Analytics Africa, “AMTEC is designed to provide marketing leaders with the insights they need to grow in today’s data-driven world.”
Keynote Speakers and Panelists
The 2025 edition of AMTEC will feature a powerful lineup of speakers, including:
Feyi Olubodun, Managing Partner, Open Squares Africa
Maurice Igugu, Chief Marketing Officer, Sterling Bank Plc
Tomisin Adetola, Head of Marketing, Colgate
Chinwe Bode-Akinwande, Head of Sponsorship and Events, First Bank
These speakers will offer practical insights on how businesses can thrive using digital tools, customer data, and creative strategies.
Top Brands Support the Summit
Major brands have already shown strong support for the summit. Partners include Colgate, Indomie, DStv Nigeria, Ladycare, Addmie, Dochase, Legit.ng, Nutrify, Cybertron, and Accret Experience. Their involvement confirms AMTEC’s position as a leading platform for marketing innovation in Africa.
“In a fast-evolving digital economy, the ability to adapt and leverage data is no longer optional—it’s the foundation for business growth and sustainability.”
— Victor Ojeakhena, CEO & Co-Founder, Marketing Analytics Africa
What Attendees Will Gain
AMTEC 2025 will serve as a platform for:
Learning the latest digital marketing and e-commerce strategies
Networking with top professionals and investors
Exploring how data and emerging technologies can drive scalable business growth
Building partnerships for innovation and collaboration across Africa.
The AMTEC 2025 summit offers a unique opportunity for business owners, marketers, and entrepreneurs across Africa to stay ahead in the fast-changing digital space. With expert speakers, strong brand partnerships, and a focus on data-driven success, the summit promises to be a game-changer for anyone looking to grow in today’s economy.
