Lagos Partners with Marketing Analytics Africa to Host Major 2025 Marketing Tech Conference
Lagos State has announced a powerful partnership with Marketing Analytics Africa (MAA) to host the 2025 African Marketing Technology & E-commerce Conference (AMTEC). The event, scheduled for May 24, 2025, will take place at the Landmark Events & Conference Centre, Victoria Island, Lagos.
With the theme “Marketing in the New Economy: Data-Driven Success in Challenging Times”, the conference aims to connect leading brands, marketers, executives, and investors from across Africa to explore how data and technology can drive growth—even in difficult economic periods.
Boosting Lagos’ Economy through Innovation
The Lagos State Employment Trust Fund (LSETF) reaffirmed its commitment to supporting entrepreneurship and employment through this collaboration. The partnership with MAA is designed to position Lagos as a key African hub for marketing technology, innovation, and digital commerce.
Why AMTEC 2025 Matters
AMTEC is not just another business conference—it’s a platform for:
Knowledge-sharing: Top marketing minds will discuss cutting-edge trends in digital marketing, customer experience, and data analytics.
Networking: Participants will engage with CEOs, CMOs, investors, and regulatory bodies to form valuable partnerships.
Growth: Brands will learn how to navigate economic challenges through smart, scalable strategies.
Confirmed speakers include leaders from Colgate, Sterling Bank, First Bank, DStv Nigeria, Indomie, and the Advertising Regulatory Council of Nigeria (ARCON). Notable names such as Dr Olalekan Fadolapo (ARCON CEO) and Maurice Igugu (CMO, Sterling Bank) will speak on marketing regulations and enhancing customer experience.
“AMTEC is designed to empower African brands with digital strategies, build sustainable partnerships, and unlock growth—even during tough times.” – Victor Ojeakhena, Co-founder & CEO, Marketing Analytics Africa
The 2025 AMTEC conference is more than a business event—it’s a game-changing opportunity for marketers, entrepreneurs, and investors to lead Africa’s digital revolution. With Lagos taking the lead, the city is set to become a beacon of marketing innovation and e-commerce excellence on the continent.
